Graceful Remnants is a sustainable clothing brand that sells quality and Christ centered clothing. They have a mission to serve others as a reflection of Gods mercy, grace, and love. Graceful Remnant's mission is to weave a tapestry of faith, sustainability, and compassion, for a brighter, more inclusive future. 

The brand elements include a vibrant color palette, icons of flowers, and typefaces that match the aesthetic of the brand. The brand elements have a very illustrated and homemade look to it, which fits perfectly with the brand's overall friendly and hopeful aesthetic. The elements are taken from the primary logo: the flowers, bouquets, bows, all taken straight from the logo and adjusted to be icons to create unity throughout the brand. The pattern for example, the color palette and icons were taken from the logo and adjusted slightly to create a cohesive pattern that can be used in the brand collateral and identity. Each of the brand elements represent the fun and hopeful aesthetic of the brand, but to help implement the maturity of the brand and fit into our target audience, a dark blue is also used in the primary color palette and throughout the brand, like in the identity package. The lighter colors are used as supporting, accent colors to avoid a childish look to the brand while maintaining the brand aesthetic. 

Throughout the brand, the elements give off the friendly, hopeful aesthetic that Graceful Remnants focuses on, but it was important that the identity package has a more mature, professional feel as it was specifically designed for professional business communication with companies, employees, and church leaders for example. We utilized the darker Stormy blue in most of the design to provide a mature look, but still used the brand icons and typefaces to promote the true essence of the brand. The identity package is simple, but mature and continues to communicate the feel of the brand. 

For the digital collateral we created an Instagram page that is geared towards our younger audience. Our digital collateral includes brand colors and icons, while focusing specifically on the photography style of the brand. This style includes lots of light colors and minimalistic photos.

For our physical collateral we created a personalized crewneck and a tote bag that engages our viewers with our designs. The physical collateral uses a variety of brand elements, colors, and typography.

Another piece of physical collateral is a lookbook that has all Graceful Remnant’s latest designs. It includes fabric that is used in real clothing designs and elements within the brand. It also has information about the company's upcycling program and how to get started within that program.  

Our final piece of physical collateral is a double-sided plantable card. The card has information about the companies new upcycling program. It has an explanation of the upcycling process and how to get started, with illustrations to match.